Red Cliffs Mall Offers Greater Value to Reward Shoppers All Season Long Red Cliffs Mall Offers Greater Value to Reward Holiday Shoppers

The gift-giving spirit will remain in full force this holiday season. According to an online survey* conducted by NRN(SM), a National Research Network, approximately two-thirds of Americans say the tradition of holiday gift giving remains an important part of their holiday season. To help today’s shoppers stretch their holiday dollars and get even greater value out of the season, Red Cliffs Mall and General Growth Properties (GGP) are planning a calendar full of exclusive shopping events, retailer sales, and a special partnership with Martha Stewart Living® magazine.

GGP’s holiday program, MerryGiving(SM), kicks off October 15 with the launch of www.MerryGiving.com, an online holiday headquarters that highlights special mall events and promotions. Holiday activities at Red Cliffs Mall include:

Holiday Content and Prizes from Martha Stewart Living

• Ideas and Inspirations – GGP has teamed up with Martha Stewart Living to feature some of the magazine’s holiday ideas and inspirations in free, limited-time booklets at participating malls. Shoppers also can find even more helpful holiday content on their local mall Web site. Visit www.MerryGiving.com for details.

• Martha Stewart Living Ultimate Party – Visitors to www.MerryGiving.com can register for a chance to win a Martha Stewart Living Ultimate Party**. The party, for up to 30 guests, is valued at $5,000 and includes decorations, food, drinks and invitations.

St. Nick’s Pet Pics(SM)

• Pet Photo with Santa – Every Monday night from November 30 through December 21 is Pet Night at Red Cliffs Mall. Pet owners and their lovable, four-legged friends can pose for a keepsake photograph with Old St. Nick. Whether they’ve been naughty or nice this year, treat your favorite fuzzy companion to a special trip to commemorate the holidays together. Dates and times of Pet Nights may vary slightly per mall. Visit www.MerryGiving.com to find specific program details.

GGP and Cosmopolitan Magazine, Shop ‘Til You Drop

• Salon Wish Gift Card Redemption – Red Cliffs Mall shoppers also can earn a chance to pamper themselves at one of their favorite salons. From December 5-12, customers who spend $75 or more will receive a $15 Salon Wish gift card, courtesy of Cosmopolitan magazine. Salon Wish gift cards are accepted at more than 4,000 salons nationwide. Mall receipts must be mailed to Cosmo. Visit www.Cosmopromo.com for additional program details.

End-of-season Movie Ticket Offer

• Go to the Movies on the Mall – Finally, if you are one of those shoppers who needs every last minute of the season to complete your holiday gift purchases, participating GGP malls are offering a late season offer of two free movie tickets to the first 100 shoppers who spend $250 at the mall on December 21.  The tickets will be awarded in-person at the MerryGiving Gift Zone, while supplies last.

About Red Cliffs Mall
Red Cliffs Mall is owned and/or managed by General Growth Properties, Inc. GGP has ownership interest in, or management responsibility for more than 200 regional shopping malls in 44 states, as well as ownership in master planned community developments and commercial office buildings. The Company’s portfolio totals approximately 200 million square feet of retail space and includes over 24,000 retail stores nationwide. For more information, visit www.ggp.com.

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*NRN(SM), a National Research Network, conducted an online survey with more than 1,200 shoppers in August 2009. The survey has a margin of error of + 3 percent.

 **Visit www.MerryGiving.com for Official Rules and Terms, restrictions apply.