Affiliation – Use other people’s success to your advantage!

By Kurt W. Mortensen

We have all had the experience of feeling an instant connection or bond with someone after just a few seconds of being in their presence. This is the Law of Connectivity. We've probably all met someone whom we instantly didn't like and didn't want to be around. This is caused by a lack of connectivity and usually takes only a few seconds to show itself. The Law of Connectivity states that the more we feel connected to, part of, liked by, or attracted to someone, the more persuasive they become. When you create an instant bond or connection, people feel comfortable around you. They will feel like they have known you for a long time and that they can easily relate to you. When we feel connected with someone, we feel comfortable and understood; they can relate to us and a sense of trust ensues.

Attraction is a huge part of the Law of Connectivity. Attraction operates by making one positive characteristic of a person affect other people's overall perception of him. Sociologists describe this as the Halo Effect. Because of this halo effect, people automatically associate traits of kindness, trust, and intelligence with people who are attractive. We naturally try to please people we like and find attractive. If your audience likes you, they will forgive you for your "wrongs" and remember your "rights." In fact, studies show that people who are physically attractive are better able to persuade others. They are also perceived as friendlier and more talented, and they usually have higher incomes. "Attractive" means more than just looking beautiful or handsome. It also encompasses having the ability to attract and draw people to you.

Not only can we focus on our other abilities to make us appear more attractive, but we can also increase our physical attractiveness in many different ways. Attractiveness lies in the simple things that many people overlook, like being in shape and watching your weight, picking nice clothes to wear, paying attention to your accessories (i.e., jewelry, glasses, earrings, etc.), and having well-groomed hair. Keep track of hair and clothing styles. Styles can change dramatically, and if we ignore fashion, our persuasive ability may be put in jeopardy.

For more information, contact John Page BCH CI at 435-256-0315 or visit www.lifeworkswest.com.